SALIX KIDS BRANDING: LOGO AND WEB DESIGN

Salix Kids is a start-up brand for parents to find enjoyable and education products for their kids. Products include activity kits, books, and clothing. The client’s overall goal was to have a brand that appears timeless and classic while still feeling up to date. The name “Salix” means “Willow” in latin and thus inspired the imagery used in the logo and website.

 
 

Style guide

 

Fully functioning e-commerce site shown here on mobile and desktop.

 

Early ideation for logo

 

Type placement iterations